Behind the brand lies a young woman who likes to tell stories by any means possible. Sara grew up with a crayon in her hand and a princess dress or tutu close by. Her love of make believe bloomed into a passion for storytelling, drawing, and graphic design.

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She currently resides in a small town in north central Arkansas with two puppers, an obstinate yet loving husband, and a couple chickens who hate her. When she isn't working in design, she is working within her church, running around town with her husband, and trying to make her plot in Lot #3 a comfortable, quaint little home.